As the Executive Producer for 13 Spotify Original Podcasts, Sarah is across what it takes to start & sustain a number of podcast formats. Overall, its important to know exactly who your audience is, and how you're going to reach them as well as building out a clear format and structure that you can stick to. 

 

 Thinking strategically about your personal brand and how this translates into a podcast format is what Sarah is most excited about. The ability to further develop your online presence, grow your podcast and find your audience is a huge opportunity for creators. Podcasts are a unique way to connect with audiences, share information and can also be an effective tool for advertisers to connect with listeners in a 1:1 listening environment.