Buidling authentic relationships & brand love

Events & Experiences

Sarah has experience developing content & creator strategies for talent to share on their own socials via carefully curated events. She has additionally supported numerous Creators within the Australian landscape, establishing long term relationships and driving positive outcomes for brands and creators.

The TikTok Effect

Responsible for crafting a series of events across Australia to drive awareness and education of TikTok Australia's first published Economic Report (see published report here).

Attending creators were key ambassadors for sharing their business success stories on TikTok such as Brooki Bakehouse, Yasmin Brisbane and Andy Cooks.

Red Bull Race the Sun

Led the creator marketing strategy for Fitness Creators in Australia & supported key talent with the opportunity to participate in unique Red Bull Owned events such as Red Bull Race the Sun.

Collaborated with YouTube creators to drive long-form and evergreen content outputs (see Brody Searle's race recap here).

Creator Fitness Summit

Brought together Australia's most influential fitness creators to be able to fully immerse into the world of Red Bull with three full days of programming - learning from Red Bull athletes who taught them how to ride a BMX and Wakeboard whilst also challenging them to a challenging trail run in the Byron Hinterland.

Red Bull Ibiza Royale

Developed the localised approach for Red Bull Ibiza Royale - engaging local creators to compete in a truly global Red Bull exclusive event over in Ibiza Spain. Working closely with creators on content ideas across their own socials but also on Red Bull Australia managed sites.