During her time on the Consumer Marketing team at TikTok, Sarah worked cross-functionally on the production of the TikTok Sparks Good campaign. The broadcast video assets featured some of Australia’s most beloved TikTok creators. This role allowed her to merge creative storytelling with strategic marketing, ensuring that each asset not only resonated with audiences but also showcased the unique talents of TikTok creators.

 

By leveraging her expertise in visual storytelling and understanding the pulse of digital audiences, Sarah was able to create compelling content that amplified the brand’s reach and engaged viewers across the country. Her work at TikTok underscored the power of authentic creator-led content in shaping brand narratives and driving consumer engagement.