As the Executive Producer behind 13 Spotify Original Podcasts, I know exactly what it takes to not only launch a show, but keep it alive, evolving, and binge-worthy. From format development to audience strategy, I’ve lived through every version of “we need to rethink this” and “oh wow, this actually works.” At the end of the day, it all comes down to knowing who you’re speaking to and why they should care, then building a structure that’s strong enough to scale and flexible enough to stay interesting.
 

What excites me most is helping creators think strategically about their personal brand and translate it into a podcast that actually sounds like them (not a copy-and-paste concept). Podcasts are a massive opportunity to deepen your online presence, grow your following, and build a community that sticks around for more than a 30-second scroll.
 

They’re intimate, powerful, and one of the few formats where you get uninterrupted 1:1 time with your audience. And for advertisers? It’s storytelling gold. For creators? It’s a chance to expand your world, sharpen your voice, and show your audience who you really are.