2018
Between 2018 and 2021, I built a strong foundation in tech and media while progressing through entry-level roles within Spotify’s advertising team. Supporting advertising accounts across Australia and New Zealand, I worked closely with independent agencies and direct clients to bring creative ideas to life.
From pitching creative ideas to managing campaign execution for independent agencies and direct clients, these formative years taught me how to balance creativity with commercial outcomes. It was a grounding chapter — one that shaped my work ethic, sharpened my strategic thinking, and set the foundation for my future in creator and brand marketing.
2021
During my time as a Podcast Producer at Spotify, I had the opportunity to develop and produce 13 Spotify Original podcasts, working closely with high-profile talent as they found their voice and confidence behind the mic. This role deepened my appreciation for long-form storytelling and the craft of building shows that resonate culturally, not just perform commercially.
Beyond production, I sat at the intersection of creativity, operations, and commercial strategy — leading integrated launch campaigns, supporting creators day-to-day, and collaborating across local and global teams. Through analysing audience behaviour, managing partnerships, and navigating the realities of budgets and brand integrations, this chapter shaped how I think about sustainable creator growth and audience-first content.
2023
At TikTok, I worked within the consumer marketing team to deliver high-impact, localised campaigns across paid, partner, and organic channels, supporting platform growth, adoption, and brand relevance. Operating at scale, I partnered closely with media and creative agencies, internal marketing teams, and sales stakeholders to ensure campaigns were delivered efficiently and aligned to commercial objectives.
I played a key role in day-to-day marketing operations, managing inbound partnership and advertising requests while safeguarding TikTok’s brand and creative standards. Through campaign retrospectives and deep collaboration with analytics and insights teams, I helped translate performance data into clear learnings, demonstrating return on investment and informing future marketing and in-app initiatives. I also contributed to building operational infrastructure that enabled scalable execution across local and global teams.
2024
At Red Bull, I lead a number of creator marketing initiatives designed to connect the brand with culture through creators, communities, and sport. Working across strategy and execution, I develop and manage creator-led campaigns that support key brand moments, events, and long-term marketing objectives.
This role sits at the intersection of brand, creators, and commercial impact. I partner closely with talent, agencies, and internal stakeholders to deliver authentic, high-performing content while maintaining Red Bull’s premium brand standards. From overseeing creator partnerships and activations to analysing performance and optimising outputs, my focus is on building meaningful creator relationships that drive both cultural relevance and measurable business results.